Package 5 – Gluten Free Story

 

Gluten Free Story

TRT- 1:45

Anchor Lead (:10)

YOU MAY HAVE NOTICED A GROWING SECTION IN YOUR GROCERY STORE LABELED GLUTEN FREE. BUT WHAT IS GLUTEN AND WHY DOES GLUTEN FREE SEEM TO BE BECOMING MORE COMMON? DAILY IOWAN TV’S JOE FISHER HAS ANSWERS TO THESE QUESTIONS, AS WELL AS THE LEAD ON A LOCAL BUSINESS TRYING TO IMPROVE GLUTEN FREE OPTIONS.

Take VO (:00-:24)

CG:FULLSCREEN (Gluten = Wheat-Rye-Barley)

GLUTEN IS A PROTEIN FOUND IN WHEAT, RYE, AND BARLEY. YOU CAN THINK OF IT AS THE STUFF THAT HELPS FOODS LIKE BREAD KEEP THEIR SHAPE. BUT FOR PEOPLE WITH A GLUTEN SENSITIVITY, THE BODY TREATS IT AS INVASIVE, AND TRIGGERS A DEFENSIVE RESPONSE TO IT.

RESEARCH SHOWS THAT BETWEEN 5 AND TEN PERCENT OF PEOPLE SUFFER FROM SOME FORM OF GLUTEN SENSITIVITY, YET FINDING GLUTEN FREE PRODUCTS IN RESTARAUNTS AND ON STORE SHELVES REMAINS A CHALLENGE. BUT THIS IS BEGINNING TO CHANGE.

Take SOT – Cathy Gehris (:24-:33)

CG: Lower Third(Cathy Gehris-Retail Dietitian)

“THERE IS A PART OF THE POPULATION THAT WASN’T BEING SERVED VERY WELL. I MEAN, THERE WERE SOME GLUTEN FREE PRODUCTS, BUT FRANKLY THEY WERE NOT VERY GOOD”

 

Take VO (:33-:39)

ONE LOCAL SMALL BUSINESS IS TRYING TO ELIMINATE THIS STIGMA THAT GLUTEN FREE CAN’T TASTE GOOD

 

Stand Up (:39-:51)

CG:Lower Third (Joe Fisher-@joefisherui)

INSIDE THIS HOUSE, EARIE SEALS AND HER SON AND BUSINESS PARTNER KWESI ARE HARD AT WORK SERVING UP DELICOUS GLUTEN FREE TREATS, SUCH AS THIS JAMAICAN MEAT PIE, FOR E’S GLUTEN FREE BAKERY.

Take VO (:51-1:09)

CG: Lower Third (Earie Seals-Founder of E’s Gluten Free Bakery

Kwesi Seals-Business Partner)

EARIE SEALS BEGAN BAKING GLUTEN FREE SNACKS FOR HER CHILDREN. THEN HER SON KWESI TOLD HER THAT HER PRODUCTS BELONGED ON THE SHELVES AT THE GROCERY STORE, SO SHE PITCHED HER GOODS TO HY-VEE. NOW, E’S PRODUCTS CAN BE FOUND IN HY-VEES AROUND IOWA CITY AS WELL AS SEVERAL OTHER LOCATIONS WITH MORE EXPANSION TO COME.

 

Take SOT – Earie Seals (1:09-1:14)

“THAT WAS JUST A REALLY BIG MOVE TO GO UP AND ASK THEM CAN I SELL MY COOKIES HERE”

 

 

Take VO (1:14-1:23)

AND THAT MOVE HAS PAID OF AS THE RECEPTION TO E’S PRODUCTS HAS GIVEN EARIE AND KWESI ASPIRATIONS TO GO NATIONAL ONE DAY AND CONTINUE TO GIVE HOPE TO THOSE WITH GLUTEN SENSITIVITIES.

 

Take SOT – Kwesi Seals (1:23-1:27)

“IF IT TASTES GLUTEN FREE, IT WASN’T MADE BY E’S”

 

Take VO (1:27-1:35)

YOU CAN CHECK OUT E’S GLUTEN FREE BAKERY ONLINE AT E S GLUTEN FREE DOT COM. FROM IOWA CITY, I’M JOE FISHER, DAILY IOWAN TV.

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